Pantone, the uncontested color authority, recently announced the Color of the Year for 2012, their annual color forecast. 2010 gave us Turquoise. 2011 brought us Honeysuckle (which, um, perhaps wasn’t the best prediction as I haven’t seen a single thing, on the runways or off, in that color. Except in my 5 year old niece’s closet). According to Pantone, 2012 will be the year of Tangerine Tango.
You guys, I think I’m having brain failure or something. I spent the better part of 3 hours compiling this post operating under the impression the color name was “Tango Tangerine.” I googled it a million times and did not ONCE realize all the page results and everything I was reading said “Tangerine Tango.” I actually edited the file name of that swatch above because someone had saved it as “Tangerine Tango” and I thought, “ha! what an idiot!” I didn’t even SEE THE NAME on the swatch until just now. So of course then I had to go back and edit everything else to read properly. Is Adult Onset Dyslexia a thing? I think I have it. Personally, I liked “Tango Tangerine” better. It conjured up mental images of citrus fruits dancing happily.
I think Tangerine Tango (oh my god, the impulse to write that in reverse is overwhelming) is really just poppy masquerading under a nom de plume. And poppy has been EVERYWHERE this year. Really, J Crew hit it and quit it already. I think it had its heyday, but what do I know, I can’t even get the freaking name right. If the color overlords at Pantone say Tangerine Tango, you say “yes sir!”
I’m kind of in love with it. Surprising, given my penchant for all white, Scandinavian everything (exhibits A, B, C, D, etc). It’s like that scene in The Birdcage, when Albert says, “Well, one does want a hint of color.” I can’t see myself making a huge leap towards color, or anything, don’t get nervous.
What do you think of the color of 2012? What color would you have picked?